Why design is important
Design must be convincing, because design is the bridge between brand and user. In corporation with our clients, we develop and provide successful digital brands and applications. Consistent, focused, recognizable and with a clear understanding of relevant trends, digital channels and user needs. We do not want to display contents only in a visual appealing way, we rather making it livable. We don't overact, we stay authentic. And by the way – we still put our pants on one leg at a time.
How we design
Research / Analysis
Where is your competition? How is your target group ticking? What makes your brand powerful? First of all, we take a detailed look at the environment before we get into the real conception. The analysis is extremely important for us, to get a feeling for the precise starting point and in which direction we want to head with the upcoming project.
Sketching / Conception
Now the white space gets filled. The supreme discipline. We scribble, discuss, discard, move, texture, optimize. Inside the team and with our clients. We work agile and open-minded. We do not believe isolated working in an ivory tower.
Template design / prototyping
If we have the conceptual basis, it is time for the visual elaboration. We are using different tools like sketch and of course Adobe Creative Suite for that. For the coordination with our clients, we go for prototyping with invision. That is how you already get a feeling for the future applications in the development and further user-tests are manageble without any problems.
Implementation / quality management
Now all modules, assets and content elements are developed further and coordinated in close cooperation with the programming. After development we closely monitor the compliance of the designed concepts and templates. Because in the end, it is the result that matters.
Design is an essential link between the brand and users.
benjamin sauer, art director