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Social Platform for Volkswagen
Creating a more social world today for tomorrow
The central entry point for the platform is the xStarters website. Here young people can learn about what’s new, be inspired by the Magazine and take part in the various Challenges.
A balanced mix of topics, functions and confetti
A functioning network
“I got my education on the internet” could be the title of a recent one-hit wonder. 16-20-year-olds live with their smartphones in their hands, and they use social media for both personal interactions and to obtain information. To ensure that we can also operate in this sphere with reach and effect, we have created a guide for consistent communication. It contains how-to information for a uniform and lively design and a cool user experience for the target group that encourages thumbs and eyes to pause – even during the fastest scrolling – at the things that really matter.