New website for IG Metall
Giving editors the right tools to work with
The editors now have about 40 different components that they can use to prepare their articles and pieces according to target group and content. The CMS was implemented on the basis of OpenText with an individual editorial interface for IG Metall, with modules that allow the editors to design the content to be as exciting and flexible as possible. Making it possible to use different teasers and presentations for different articles. This also helps give the individual areas of the website a separate and distinctive look.
SEO? Very good
In addition to the design and functional concepts, hafenkrone also took on the SEO concept and social media marketing.
The right thing for every channel
The Social Media Wall shows all the activities in the different networks. Its social media channels bring IG Metall even closer to its members.
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As a service website, users will find numerous functions and forms for various applications. A simple, clear, and transparent display helps them navigate the site and clears away notional obstacles.
Positive outlook for good cooperation
The new website having been launched in February 2019, we look forward to continuing to work with our client IG Metall: we’ll be rolling out the new platform to the individual regions and offices, which will then be able to use the style guide we’ve created to tailor their activities to suit the new IG Metall look. Entirely in keeping with the guiding principle of IG Metall: Together for a strong future.