Why content is important

"Content is King" – Bill Gates wrote in an essay in 1996. Although we are not the biggest fans of Microsoft, neverhteless Gates is quite right. The success of a website or an online-campaign fluctuates with the quality and relevance of the content. The aim is to take account of the reading habits and the high demands of users to make the brand and your offer livable and at the same time keep the optimizing for search engines like Google in mind. An exciting task!

How we create content

Desk of Content

Concept / Planning

We develop a content strategy in cooperation with our clients. At the same time we are going to define a common target, take a look at the target group und analyze the current status and existing content potentials.

We advise you, which contents and channels are relevant for your clients and propose a proper idea for a B2C- or B2B-area to you. In the end, there occures a content plan, which will be implemented step by step.

Christian Lange @work

Content Creation

We write new texts for websites, online stores, intranets, newsletters and blogs. Promotionally, editorial or factual. Of course, we keep the topic SEO always in mind.


We also take care of the selection and editing of porper images and multimedia content, because content is in our eyes a combination of content, design and search engine optimization.

Optimizing existing content

Optimizing existing content

We help you to find the right words. For this, we like to work us into new topics and revise your already created texts. Theywill not only beedited, but also restructured to be more readable for users and search engines.


A successful Content Design plays a crucial role in the process, which we develop together with our designers.


Ongoing content maintenance

We are happy to add new content into the content management system for you or service your site over a longer period. Whether you work with TYPO3, Wordpress, Drupal, Open Text, EpiServer, Magento or other systems - there is (almost) no CMS, that we haven't worked with yet.  

We take care of everything: from texts and product descriptions to images, animations and videos. In addition, we also handle your social media channels.

Distribution / Seeding

Distribution / Seeding

We share your content across all digital channels - from the corporate website and intranet to blogs and newsletters to Facebook & more. We also ensure the reasonable placement of your content on digital plattforms from other vendors.

We like to take care of the tracking and analysis of the data in order to optimize the performance of your content even further.

You would like to have more information?

Just send us a short notice. We will be pleased getting in touch with you.

Christian Lange about content
Good content is a mixture of the content itself, SEO and design.
Christian Lange, Contentmanager

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Since 12.07.2023 elbformat and Hafenkrone bundle their services as format h.

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